Our Story Begins
Antea Amoroso Designs began back in 2011 — the very same year Dave and I got married. I was working as a florist and spent ALL OF MY FREE TIME hand making decor, signage and more for our wedding. It was a total dream come true and, as a creative, the kind of project I loved throwing myself into.
After our big day, I was overwhelmed (in the best way possible!) with requests from family and friends asking to borrow my pieces for their events. It was only then that the thought occurred to me... If the floral shop I work at rents out vases for weddings and events — why wouldn’t people pay to rent hand-lettered signage too?
From Busy to... well, COVID
As it turns out — this was 100% the missing piece in the events industry — so I filled it.
I spent the next 10 years building my little signage rental business into one of the top preferred vendors at the most popular wedding venues throughout New England.
And then — 2020 happened.
What was supposed to be my busiest wedding season yet with 200+ clients suddenly came to a jarring halt.
Enter government mandated shutdowns.
Enter postponed (or cancelled) weddings.
That list of 200+ clients? It dropped down to just under a dozen for the year.
I quickly realized two things:
1. My love for creating and hand lettering was not going to go away even if events were.
2. I needed to pivot.
A Big Step Forward!
Within a matter of weeks, I had a website up and running and started selling hand letter signs and seasonal decor to keep my business afloat during the pandemic.
As my products quite literally flew off the shelves — my sweet little boutique quickly expanded to move beyond personalized decor and include apparel, accessories, and so much more.
A new chapter
As 2020 progressed — I was shocked at how fulfilled I felt creating for my online boutique, as I had previously felt creating and managing sign rentals for weddings.
A part of me felt like I got so much time back while another part of me felt like I got my soul back.
Eventually, I came to the decision to completely shift gears, close my books to my rental business, and focus solely on hand lettering and creating high quality handmades for you and for them.
This is the new Antea Amoroso Design and I'm so glad you're here!